As consumers grow conscious of how much they shell out as monthly fuel expenses, even muscle cars are in a need to show off its mileage like what the Ford’s Mustang has done. Ford in its most recent advertising campaign has touted the real power and handling efficiency of its 2011 V6 Mustang but also has roped in fuel efficiency to be its major highlight, which it proudly proclaims to be 31 miles-per-gallon.
Toby Barlow, the executive creative director of Team Detroit which actually shaped the ads, stressing on how Mustang has outclassed the mileage of mid-sized segment of sedans voicing the emotions of a conservative Mustang aficionado, thinks that probably Ford wanted to make people know that owning a Mustang now is not a state of being irresponsible anymore as it once was.
Not Ford stands isolated promoting its, mileage oriented muscle car since it has the company of General Motor’s Chevrolet Camaro (fifth generation)—a 2010 V6 model engine launched the previous year carrying a mileage tag of 29 mpg. A reduced number of units (by 27%) sold for Mustang with 66,623 and an encouraging sales for Camaro with 61,648 sold is likely to spur on a fierce rivalry between these two despite seeing that Chevy was there for only 9 months in contrast to Mustang’s 12.
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